Nevada Constitution Free Essays

â€Å"LAS VEGAS — The sixth and final man sought in the armed robbery case against O.J. Simpson has been released on $32,000 bail after surrendering to authorities. We will write a custom essay sample on Nevada Constitution or any similar topic only for you Order Now John Moran Jr., the attorney for Charles Bruce Ehrlich, 53, of Miami, said his client is â€Å"not a principal in this thing† and will plead not guilty. Moran said Ehrlich planned to return home to the Miami area†. (â€Å"Sixth O.J. Robbery Suspect Released On Bail†, 2007) Article 1 section 7 of the Nevada’s Constitution states that all persons shall be bailable of any case except for Capital Offences or murder. Bailable cases should not be punishable by life imprisonment or when the life imprisonment sentence has parole possibility. Article 1 section 7 of the Nevada’s Constitution is clearly evident in this news. O.J.Simpson is facing cases such as kidnapping, robbery and assault. Although punishment for the said crimes could lead to life imprisonment, the punishment includes parole therefore allowing O.J. Simpson to bail for the cases under Article 1 Section 7 of the Nevada’s Constitution. Article XIII Section 3 [Sec. 3 of the original constitution was repealed by vote of the people at a special election held March 17, 1937. See: Statutes of Nevada 1937, pp. 19, 50. The original section read: â€Å"The respective counties of the State shall provide as may be prescribed by law, for those inhabitants who, by reason of age and infirmity or misfortunes, may have claim upon the sympathy and aid of Society.†] A little help for the homeless goes a long way NEVADA APPEAL Andrew Pridgen Appeal Staff Writer September 23, 2007, 4:01 AM â€Å"The day, put on by staff of Carson City Health and Human Services and about 20 volunteers from the community, was an opportunity for homeless residents to get free health care, legal advice and job counseling as well as a meal, a hygiene kit and information about which organizations around town can assist the needy back onto the road to self-sufficiency†. (Andrew Pridge, 2007) Article XIII Section 3 states that the State shall provide some of the needs of the citizens provided that these citizens are incapable of meeting their own needs for some reasons. This can be seen in the story in such a way that a certain organization, together with several volunteers, is helping the homeless residents of the country. These citizens are definitely in need of the support of the country and society. Sec. 4.   Taxation of estates taxed by United States; limitations. †¦The State of Nevada shall: 1.   Accept the determination by the United States of the amount of the taxable estate without further audit. †¦ Taxes Are the People’s Money Nevada News Digest†¦Sept.21-22, 2007 â€Å"Open Meetings Are the People’s Law†¦Many arguments are saying that the issue about tax is an issue manages only by the government agency . The secrecy within the issue of tax should be preserve, and that the people living in the state will not acquire any knowledge on how their taxes are determined. University System Regents have tackled some of these arguments; they conducted debate with their exclusive proclivity to privacy while there are about to spend millions of dollars obtain trough the taxes. The state should greatly criticize Open Meting Law and how this right to determine tax issues accompanied by Nevada Tax Commission behind closed door.† (â€Å"Taxes are for the People†, 2007) The application of Article X, Section 4 (1) can be seen in the article (Taxes are the People’s Money). The news states that â€Å"†¦ the people living in the State will not acquire any knowledge on how their taxes are determined†, which clearly shows the application of the constitution. The rate of taxation is determined by the United States and should be accepted by the State of Nevada without any further question or auditing. Article 10 Section 1 The Legislature may constitute agricultural and open-space real property having a greater value for another use than that for which it is being used, as a separate class for taxation purposes and may provide a separate uniform plan for appraisal and valuation of such property for assessment purposes. The Beginning Of The End  For Farmers Markets? By Bob Bennett Nevada News Digest†¦Sept.21-22, 2007 â€Å"In Reno farmer’s Markets are very popular, as well as elsewhere in the nation.   Yet they could be in danger of extinction if certain federal legislation is allowed to go unchecked.  The National Animal Identification System have raised their concern about the issue, currently a voluntary system run by the states, including Nevada, becoming mandatory with fines of up to $1,000 a day per animal per day plus criminal liability (as in Texas) should reports to the government fall even one day behind. While all of those factory farms in the place would all is able to limit their accountability by grouping all of their animals in lots based on its designated area, for all of those small farmers they are about to separate identification numbers †¦ and computer chips for each animal.  If a farmer has 12 chickens, twelve numbers would be needed.   Five cows would require five numbers.†Ã‚  (Bob Bebbett, 2007) Section 1 of Article VII can be seen in this issue of the Reno farmer’s market. The mandatory fine increase for agricultural property had been dictated and evaluated by the government.    A separate uniform plan had also been used in which every animal requires a separate identification number. Every animal should be reported to the government for the assessment of the property, that is agricultural properties more specifically, farm animals. Article XI  Ã‚  Ã‚  Ã‚   Section 6. Support of university and common schools by direct legislative appropriation; priority of appropriations. 1.   In addition to other means provided for the support and maintenance of said university and common schools, the legislature shall provide for their support and maintenance by direct legislative appropriation from the general fund, upon the presentation of budgets in the manner required by law. The Federal Education Budget The Nevada Observer August 1, 2005 â€Å"The U.S. Department of Education’s fiscal year (FY) 2006 budget provides $56 billion in education funding, up about one third since President Bush took office. Federal money coming to Nevada during FY 2006 will be about $439 million, up almost 69 percent from when Mr. Bush took office. Nevada’s state education budget has not kept pace. As much as $129 million will be used to help Nevada implement the reforms of NCLB. Special education grants will be more than $70 million and there will about $172 million for new Federal Student Loans†. (â€Å"The Federal Education Budget†, 2005) In this issue, $56 billion had been allotted for education and $129 million will be used by the State of Nevada. The government provided support for education that can be used in the maintenance of the school facilities and other important matters just as stated in Article XI Section 6 of the Nevada Constitution. It is the US Department of Education that evaluates the said budget. As stated in the constitution, the government will determine the amount for education and will be coming from general fund. Works Cited: Nevada Law Library.(2007).The Constitution of the State of Nevada. Retrieved September 23, 2007 from http://www.leg.state.nv.us/Const/NvConst.html Nevada Legislature.(2007).Nevada Law Library. Retrieved September 23, 2007 from http://www.leg.state.nv.us/law1.cfm The Nevada Observer.(2007). Nevada’s Online State News Journal. Retrieved September 23, 2007 from http://www.nevadaobserver.com/index.html Webster Univrsity.(2007).Sixth O.J. Robbery Suspect Released On Bail. Retrieved September 23, 2007from http://www.wftv.com/entertainment/14179988/detail.html?rss=orlcpsp=entertainment How to cite Nevada Constitution, Essay examples

If Christopher Columbus Returned To The New Essay Example For Students

If Christopher Columbus Returned To The New Essay World In The Year 2000, If Christopher Columbus Returned To The New Essay World in the year 2000, what evidence of his discovery would he find? Christopher Columbus set sail August 3, 1492 in search for a new route to the West Indies. Sailing west from the Canaries, his ship was tossed around by trade winds, which ultimately guided his fleet off course. Due to his new route, Columbus came across land, which we know today as America. When Columbus arrived to the New World, he thought he had reached his required destination, the West Indies. Before setting sail to Spain, Columbus decided to leave 44 crewmembers in the new found land to start their own colony, which was successful. If Columbus was to return to the New World in the year 2000, I think he would be very surprised with our success. There are many pieces of evidence that express our thankfulness for his discovery. The name Columbus lives on in rivers, nations, and cities. One large piece of evidence is Columbus Day. On this day, we show our appreciation to Columbus for all his discoveries, how thankful we are for his discovery of the New World. This day is considered a national holiday in the United States, many major companies, factories, and schools are closed. Another major event that occurs in Columbus remembrance is the Columbus Day Parade. This is a parade that is held on Columbus Day in many different cities in honor of Christopher Columbus. Through this celebration we express how thankful we actually are. We show that he has a meaning in history, he is the explorer who was courageous, who was willing to risk his own life for his discovery, and when he could have turned back he didnt, and it is his name we honor. Besides holidays and parades, there are also landmarks that are named after Columbus. Like Columbus, Ohio, or Columbus, Georgia. These are just two of many landmarks named after him. Not only are there landmarks, there are also rivers named after him, such as the Columbus River, which people today know as the Scioto River. This river runs directly through the city of Columbus, and extends through Ohio into Kentucky and Indiana, then it eventually connects with the Ohio River. Many states have statues of Christopher Columbus centered within their cities. Americans look to Columbus as an explorer and a hero. He was the man who had enough courage to put his life, and the lives of others, in jeopardy. Many of his crew members didnt choose whether they wanted to sail with Columbus or not. Many felt that Columbus wasnt thinking about what could happen, but he was. He knew the worst possibilities, but he wanted to prove to everyone that he could do it, thats why he never gave up. A famous organization, called The Knights of Columbus, is another piece of evidence that Columbus would find if he ever returned to the New World. This is a Catholic organization that donates food and money to the needy. They hold food drives and soup kitchens; they also donate money to hospitals and to the sick. This organization also supplies children going to a Private School, or to college, with a scholarship. Not only do the Knights of Columbus help people in need, they also have festivities, which all people are welcomed to attend. The Knights of Columbus is an organization built to help people live and grow, as did Columbus himself by discovering a New World. By discovering America, Columbus opened many new doors to Europe. The Knights are trying to keep his tradition alive. They want to help people who are in need and have no one to turn to. .ud1fe68fcb6eb414cabeb94a8bb2376f7 , .ud1fe68fcb6eb414cabeb94a8bb2376f7 .postImageUrl , .ud1fe68fcb6eb414cabeb94a8bb2376f7 .centered-text-area { min-height: 80px; position: relative; } .ud1fe68fcb6eb414cabeb94a8bb2376f7 , .ud1fe68fcb6eb414cabeb94a8bb2376f7:hover , .ud1fe68fcb6eb414cabeb94a8bb2376f7:visited , .ud1fe68fcb6eb414cabeb94a8bb2376f7:active { border:0!important; } .ud1fe68fcb6eb414cabeb94a8bb2376f7 .clearfix:after { content: ""; display: table; clear: both; } .ud1fe68fcb6eb414cabeb94a8bb2376f7 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud1fe68fcb6eb414cabeb94a8bb2376f7:active , .ud1fe68fcb6eb414cabeb94a8bb2376f7:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud1fe68fcb6eb414cabeb94a8bb2376f7 .centered-text-area { width: 100%; position: relative ; } .ud1fe68fcb6eb414cabeb94a8bb2376f7 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud1fe68fcb6eb414cabeb94a8bb2376f7 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud1fe68fcb6eb414cabeb94a8bb2376f7 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud1fe68fcb6eb414cabeb94a8bb2376f7:hover .ctaButton { background-color: #34495E!important; } .ud1fe68fcb6eb414cabeb94a8bb2376f7 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud1fe68fcb6eb414cabeb94a8bb2376f7 .ud1fe68fcb6eb414cabeb94a8bb2376f7-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud1fe68fcb6eb414cabeb94a8bb2376f7:after { content: ""; display: block; clear: both; } READ: Terrorists Attack: a Media Analysis Essay They participate in the Catholic Church, as did Columbus. They make their organization known, they want to welcome all types of people and let them know that they care and they can help. In my eyes, Columbus was an extremely courageous man. He might have been scared, but he never once let it show. I feel that Columbus would be very pleased if he ever returned to the New World. All of the evidence he could find about his .

Shorewood Soups Issues

Abstract The report identifies and analyses the problem facing Shorewood Soups as it seeks to increase revenues from $100 million to $200 million, following a business-to-consumer strategy. It analyses the opportunities available and the threats facing the company. The report also offers a marketing mix strategy that includes the promotion of a refrigerated fresh soup product with gluten-free attributes.Advertising We will write a custom case study sample on Shorewood Soups Issues specifically for you for only $16.05 $11/page Learn More The paper then supports the recommendations with the resource-based view theory analysis. The following case study discussions assume that the business environment affecting Shorewood Soups remained the same as explained in the case study. It also assumes that there will be interdepartmental support for the project at the time of execution. Problem Question The company needs a consumer-packaged goods strategy that will al low it to increase its revenues significantly. The current strategy has supported the growth of the business by only concentrating on the Business-to-Business (B2B) approaches using the bulk foodservice and buck retain option. While maintaining this option for the current business revenues, the company must also find room for Business to Consumer (B2C) options as a way of filling the $100-million-dollar revenue gap that it envisaged to earn in the next five years. The business must find a way to introduce a packaged or packaged products to the market with its gluten-free brand, ensuring that it maintains current efficiency levels of the business and shore up profit margins to ensure that the five-year target for the overall growth of the business remains achievable. It implies that the marketing and sales team has to do a good job to ensure that the first and second-year performances of the business are supportive of a trend towards the achievement of the main objective. This requir ement highlights several factors that help to explain the problem that the company is facing. First, the company has almost exhausted its ability to improve the revenues for the current businesses. There is no structure and operating model that will take on the new retail branch of the business (De Assunà §Ãƒ £o 2008). The sales team and the marketing team have been successful at doing another type of business, and there is uncertainty whether the success will replicate to the proposed move of Shorewood Soups (Anselmsson Johansson 2007).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thus, the minor problems that the company has include lack of brand personality, lack of existing structure to support the proposed CPG segment, and the development of an appropriate strategy that will support the new growth plan without introducing irrevocable problems for the existing business framewo rk and success of Shorewood Soups. As the company moves resources from its other operations and acquires new resources, it must be able to sustain growth momentum in the environment rather than pause and wait for the peak of revenue for the five-year point mark when the final evaluation would be due. Analysis of environment of Shorewood Soups According to the Porter’s five forces for competitive advantage, there are five critical forces that a business must look at when it is analysing its external environment. In Shorewood Soup’s case, the entry into the CPG market makes it a new entrant. Based on this understanding, its biggest concern is threats of substitutes, threats of other new entrants, threats of the existing rivalry within the market segment, and the bargaining power relations with buyers and suppliers. The table below helps to perform the analysis for Shorewood Soups. Table 1: Porter’s Five Forces Analysis for Shorewood Soups’ new business plan Force Effect Bargaining power of buyers Buyers are not organized in the consumer packaged goods segment. Therefore, they have limited power Bargaining power of sellers The company makes its soup, but suppliers are not organized for other operations requirements; they are many. Therefore, there is no major power held Threat of new entrants New entrants pose a big threat because they will be eyeing the same market segment. However, no notable new entrants have been identified. Threat of existing rivalry The existing rivalry is very high; this threat will remain high Threat of substitutes There are no notable substitutes of soup. There are also limited options for gluten-free products. Based on the analysis summarized in the table above, the external environment for Shorewood Soups is supporting the business’ new foray into the CPG market. Nevertheless, the threats and opportunities available are critical for influencing the successful strategy that the company has in place (Forlani, Mullins Walker 2002). The analysis only considers the new business segment. Notably, there is a projected double increase in the refrigerated fresh soup market segment, which accounts for less than 3% of all retail soup sales. New entrants may be eyeing the market (Gulati Oldroyd 2005). In the consumer retail segment, the threshold for new entry continues to decrease. A 3% market share with projected 50% growth will appear lucrative.Advertising We will write a custom case study sample on Shorewood Soups Issues specifically for you for only $16.05 $11/page Learn More Another important factor for this indication is that it is a consumer trend, rather than a producer trend; the demand is increasing. Another significant demand trend has been on ready-to-serve broth, whose demand has doubled from 2004 to 2009 to make it constitute 12% of all retail soup sales. These two market segments are the most lucrative based on Shorewood Soupsà ¢â‚¬â„¢ strategy, and that is why they form the biggest environmental variables for the company (Hansen, McDonald Mitchell 2013). The next section explains how these and associated factors influence the opportunities and threats to the company. Main marketing opportunities/threats A SWOT analysis framework will be useful in reviewing the marketing opportunities and threats facing Shorewood Soups, The SWOT analysis is a marketing theory that helps marketers to form a final objective of their project (Hauser, Tellis Griffin 2006). It highlights the strengths and weaknesses of a business, which also show its internal environment. It compares them to the opportunities and threats of the business, which make its external environment. The SWOT relies on the right questions being asked, and that is why it is often case specific. In this paper, the SWOT analysis is used to find out the external environment conditions for Shorewood Soups, concerning its intention to launch CPGs (Herbet-Mac caro Ottley 2012). Table 2: SWOT analysis for Shorewood Soup Strengths – Good product awareness/ brand reputation (30%) – Gluten-free branding – A strong marketing team Weaknesses – No internal structures for serving CPG market segment – Untested marketing strategy proposals Opportunities – Refrigerated fresh soup segment ready to serve broth – Convenient packaging to adapt to trends in increased convenience + healthy options – Gluten-free branding for CPG Threats – Market entry and an increase in product segmentation by dominant players (increased rivalry) such as Campbell As the SWOT analysis has shown above, there are significant opportunities and threats affecting the prospects of Shorewood Soups. First, the company has to consider launching its new consumer packaged goods product in the two categories earlier highlighted as the most lucrative (Williams, Kannan Azarm 2011; Åžeref, Carrillo Yenipazarli 2 015). They are growing segments of the market, driven by demand. Major segments of Shorewood Soups Discussion on types of research of the segments that would be needed to develop a marketing strategyAdvertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company has to consider the level of patience that the consumers have with a new product. This will affect their willingness to try out the new product and stay loyal throughout its testing process in the market. It must also research to find out whether the targeted consumers are replacement buyers, or they are first time buyers. Other factors to consider in this case include the effect on product reputation that the new product quality and pricing will have on the company’s overall market and its specific market segments. The intention here is to achieve a comfortable level of certainty that allows the management to go ahead with the plan without risking jeopardizing its operations and any of the factors that are highlighted as areas for further research (Pedram Balachander 2015). Once the company goes ahead with its announcement of a new product for the consumer market, it will be signalling a change of strategy to consumers and its employees. The company may consider the interaction of the product and its target groups of consumers. It might go ahead with preannouncement to confirm these expectations and have them influence the major product and distribution, as well as marketing decisions. Besides, it will seek to estimate the right packaging look and size for its most popular product in the segment. It implies that first, there must be a decision made concerning the number of different brands to launch, and whether those brands will have a specific name or tag that associates or disassociates them with the rest of the company’s products (Su Rao 2010). Another issue worth looking at is the generational differences among consumers. Based on the preliminary strategy information presented in the case, the company will be targeting people who are in their late twenties and early thirties for its gluten-free consumer brand. Also, it might have to look at whether there are similarities and differences that are worth noting within the targete d years because they influence the effectiveness of a particular direct marketing strategy that it embraces. So far, the company is considering the use of consumer advertising, point-of-sale and merchandising materials, public relations and partnerships, website enhancements, demos, tastings and events, grassroots promotion, direct mail campaign, and social media. It must use the options according to their cost implication and their ability to achieve the expected sales outcomes (Yannopoulos, Auh Menguc 2012). While considering its financial position and projections as a factor for evaluating choices, the company needs to also research on the short-term or long-term nature of the respective marketing strategies (Van Tonder Mulder 2015). Lastly, the company needs research on resources that allow it to specialize and achieve competencies that ensure its products are superior to the companies across different consumer scales. Consumer tastes and preferences will need to be establishe d alongside the information presented in reviewing the competency of the firm (Hansen, McDonald Mitchell 2013). SMART objectives of the organization The concept of SMART objectives uses the mnemonic acronym to imply that objectives need to be specific, measurable, assignable/actionable, realistic, and time-related. The objective of Shorewood Soups is to increase its revenue from $100 million to $200 million in five years from the year 2009 to the year 2014 (Ke, Shen Li 2013). In addition, the objective will be realized through strategies implemented by the marketing division of the company. The division has been allocated funds for the project, and it will report to the executive on its progress on the project. The achievement of the objectives will be measured by the attainment of revenue growth, which conforms to a projection on reaching the target when the specified period ends (Herpen, Nierop Sloot 2012). The objective has to be realistic for it to conform to the SMART criter ia. In this case, the company has allocated funds and allowed the marketing division to bring new staff and resources to help (Jonas Roosen 2008). In addition, this division is the most spirited in the organization and its leadership will not change during the implementation phase of the project. Based on these facts, the projected increase in earnings is realistic. Besides, the product’s ingredients will affect the typical selling package for a consumer packaged goods segment for soups, as there is a substantial public health concern for gluten intolerance. Finally, the market share that Shorewood Soups takes out of the $5 billion allergen-free foods market value of 2008 can also measure the achievement of the goals. Explanation of proposed marketing mix strategy There are four factors worth breaking down in covering the marketing mix. They collectively form the marketing strategies. According to the 7Ps of marketing theory, which extends the 4Ps of marketing, a firm has to look at people, processes and physical evidence factors, in addition to product, place, price, and promotion (Liao, Chen Tseng 2009). The proposed product is a refrigerated fresh soup brand by Shorewood Soups. It will be distributed in supermarkets and other conventional stores that target shoppers seeking healthy alternatives to their food (Ke, Shen Li 2013). The product will be priced within the range of competing products that have a quality attribute, with the price difference being within the range of $1. The promotion strategy will be multifaceted. It will include five direct marketing options that will be influenced by the reception that the marketing team has with focus groups on its main consumer segments. These segments are the ones that have a substantial population of people seeking gluten-free substitutes as their food (Kulmala, Mesiranta Tuominen 2013). The people in charge of the new products will be the marketing team structured to influence operations at the com pany level and efforts of marketing in the field. Kevin O’Leary will head the team that is in charge of the new marketing strategy. He will coordinate efforts with operations and other divisions of the company to ensure that all aspects of the strategy are well funded and supported. He will manage conflicts among staffs in the implementation team (Lingelbach, Patino Pitta 2012; Lowe Alpert 2010). The processes involved in marketing will include announcements, product design, and promotion of the product during launch and after launch, collaboration with retailers and setting up of competitive strategies for ensuring that the product is visible and dominant in the target consumer groups (Lowe Alpert 2010). The products vary in the quality and functionality in comparison to the existing market conditions. These features will be the physical conditions for the product, including its gluten-free ingredients. In addition, the promotional strategies used will include aspects of tasting and merchandising to ensure that consumers are interacting with the physical product (Van Den Bulte 2000; Ngobo 2011). Justification of proposed marketing mix strategy for Shorewood Soups in overcoming the identified problem According to the above marketing mix strategy, there are several elements that will be considered for it to succeed. The case study provides information showing the relevance of the proposed options when used as part of the marketing mix (Tatikonda Montoya-Weiss 2001). First, the most lucrative products are ready-to-serve broth and refrigerated fresh soup. In the first case, the biggest company in the market, Campbell, is serving the segment. It uses an established brand name based on its licensing agreement with Wolfgang Puck Worldwide Inc. (Herbet-Maccaro Ottley 2012). This leaves the best option as the fresh refrigerated soup, given that the other options considered in the case are including non-desirable ingredients and, therefore, are less healthy . They are also less lucrative concerning market growth, given the existing market rivalry in the industry (Tan Cadeaux 2012). The best strategy is one that includes a product that is in a rapidly growing market. That way, new entrants like Shorewood Soups can capture their share of the market without having to displace the incumbents. The pricing was arrived at from the consideration that consumers would be sensitive to price. They would welcome a healthy alternative, but only when it is within their grocery shopping allowances. In this regard, it would be able to compete from a price point of view, as well as a quality and functionality aspect. The place for sale conforms to the popular way of distributing consumer-packaged goods. The case study notes that there are consumers looking for convenient and healthy alternatives (Herbet-Maccaro Ottley 2012). Such consumers will shop at healthy food stores and food segments in supermarkets. The rival products are also sold at these pla ces (Panigrahi, Ede, Calcich 2003). The options presented for promotion are also valid because the â€Å"gluten-free† brand is a growing niche product. It has loyal consumer groups that can serve as brand ambassadors and help the company to achieve its objective and still have lower promotion costs. Thus, targeting the groups in a direct manner in social media and testing exhibitions at supermarkets will be excellent strategies (Luo 2010; Olson et al. 2001). Evidence and theory to show the proposed strategy will work This paper used various theories of marketing to analyse the opportunities and threats of the business, as well as the elements of the marketing mix. According to the resource-based view theory of competitiveness, a firm can only compete in the long-term when it manages to sustain competitive capabilities that fulfil the value, rarity, inimitable, and non-substitutable elements. An understanding of the theory’s VRIN framework helps to analyse the proposed strategy critically. The proposed product is valuable and will, therefore, elicit demand from consumers. The marketing team behind the product is well experienced in doing things the hard way. The company culture is valuable to Shorewood Soups at the time of launching the new product (Herbet-Maccaro Ottley 2012). The rareness in the strategy proposed also helps it to contribute to the competitive capabilities of the firm. The proposal is to use new forms of marketing in combination with existing forms, such as giving out free samples. These resources are also available in the competition, but they cannot be ignored. Otherwise, the strategy would not work. In addition, there is the gluten-free brand that the company will be using. This branding will help to grow the brand’s personality of the Shorewood product (Swink Song 2007). Competing firms may opt to introduce new gluten-free products, but they will not have the same advantage as Shorewood Soups. The company makes its soup and has great control over the quality (Su Rao 2010; Othman Rahman 2014). It can promise consumers the best quality that its competitors will not match easily. The actual product comes in a refrigerated form, which is an acceptable way of storing fresh produce (Schà ¶n 2010). The product feature will help the company to sustain its other operations strategies, such as making bulk deliveries to retailers as though they were its clients (Teimoury Fathi 2013). The new marketing mix will fit into the existing structure well to create a unique blend that is non-substitutable in the short run. Companies seeking to copy the strategy must first achieve the other attributes of competition enjoyed by Shorewood, which will take them several years (Reffelt, Schmitt Meye 2013; Åžeref, Carrillo Yenipazarli 2015). Discussion of implications envisaged for the implementation of the proposed strategy The company’s marketing division will adopt a new structure when implementing the strategy. There will be a need for an independent team that has access to other departments and works according to the objectives of the project. The team will have less stringent rules to allow it to experiment with various options within the objectives and project deliverable parameters (Amini Li 2015). As the team interacts with the project features, it will gain more knowledge about the task and be able to make informed decisions. The decision-making elements and tradition of the firm will need to change to accommodate this new approach (Calantone, Drà ¶ge Vickery 2002). Overall, the company will be making new processes and using change implantation strategies for its internal operations, in addition to the marketing strategies that have been explored in this report (Reffelt, Schmitt Meye 2013). Reference List Amini, M Li, H 2015, ‘The impact of dual-market on supply chain configuration for new products’, International Journal of Production Research, vol 53, n o. 18, pp. 5669-5684. Anselmsson, J Johansson, U 2007, ‘Corporate social responsibility and the positioning of grocery brands; An exploratory study of retailer and manufacturer brands at point of purchase’, International Journal of Retail Distribution Management, vol 35, no. 10, pp. 835-856. Calantone, R, Drà ¶ge, C Vickery, S 2002, ‘Investigating the manufacturing–marketing interface in new product development: does context affect the strength of relationships?’, Journal of Operations Management, vol 20, no. 3, pp. 273-287. De Assunà §Ãƒ £o, JB 2008, ‘From the special issue editor: Bridging marketing and operations in new product development’, Journal of Product Innovation Management, vol 25, no. 5, pp. 414-417. Forlani, D, Mullins, JW Walker, OC 2002, ‘New product decision making: How chance and size of loss influence what marketing managers see and do’, Psychology and Marketing, vol 19, no. 11, pp. 957-981. Gulati, R Oldroyd, JB 2005, ‘The quest for consumer focus’, Harvard Business Review, vol 83, no. 4, pp. 92-101. Hansen, J, McDonald, R Mitchell, R 2013, ‘Competence resources specialization, causal ambiguity, and the creation and decay of competitiveness: The role of marketing strategy in new product performance and shareholder value’, Journal of the Academy of Marketing Science, vol 41, no. 3, pp. 300-319. Hauser, J, Tellis, GJ Griffin, A 2006, ‘Research on innovation: A review and agenda for â€Å"marketing science†Ã¢â‚¬Ëœ, Marketing Science, vol 25, no. 6, pp. 867-717. Herbet-Maccaro, KA Ottley, G 2012, ‘Shorewood Soups: To B2C or Not to B2C’, Babson College. Herpen, E, Nierop, E Sloot, L 2012, ‘The relationship between in-store marketing and observed sales for organic versus fair trade products’, Marketing Letters, vol 23, no. 1, pp. 293-308. Jonas, A Roosen, J 2008, ‘Demand for milk labels in Germany: organic milk, conventional brands, and retail labels’, Agribusiness, vol 24, no. 2, pp. 192-206. Ke, TT, Shen, ZM Li, S 2013, ‘How inventory cost influences introduction timing of product line extensions’, Production and Operations Management, vol 22, no. 5, pp. 1214-1231. Kulmala, M, Mesiranta, N Tuominen, P 2013, ‘Organic and amplified eWOM in consumer fashion blogs’, Journal of Fashion Marketing and Management, vol 17, no. 1, pp. 20-37. Liao, S-H, Chen, Y-N Tseng, Y-Y 2009, ‘Mining demand chain knowledge of life insurance market for new product-development’, Expert Systems With Applications, vol 36, no. 5, pp. 9422-9437. Lingelbach, D, Patino, A Pitta, DA 2012, ‘The emergence of marketing in Millennial new ventures’, Journal of Consumer Marketing, vol 29, no. 2, pp. 136-145. Lowe, B Alpert, F 2010, ‘Pricing strategy and the formation and evolution of reference price perceptions in new product categories’, Psycho logy and Marketing, vol 27, no. 9, pp. 846-873. Luo, X 2010, ‘Product competitiveness and beating analyst earnings target’, Journal of the Academy of Marketing Science, vol 38, no. 3, pp. 253-264. Ngobo, PV 2011, ‘What drives household choice of organic products in grocery stores?’, Journal of Retailing, vol 87, no. 1, pp. 90-100. Olson, EM, Walker, OC, Ruekerf, RW Bonnerd, JM 2001, ‘Patterns of cooperation during new product development among marketing, operations and RD: Implications for project performance’, Journal of Product Innovation Management, vol 18, no. 4, pp. 258-271. Othman, C Rahman, MS 2014, ‘Investigation of the relationship of brand personality, subjective norm and perceived control on consumer’s purchase intention of organic fast food’, Modern Applied Science, vol 8, no. 3, pp. 92-106. Panigrahi, B, Ede, FO Calcich, S 2003, ‘A comparison of test marketing practices of large and small consumer goods manufacturing firms’, Management Research News, vol 26, no. 6, pp. 1-20. Pedram, M Balachander, S 2015, ‘Increasing quality sequence: When is it an optimal product introduction strategy?’, Management Science, vol 61, no. 10, pp. 2487-2494. Reffelt, U, Schmitt, B Meye, A 2013, ‘Marketing function and form: How functionalist and experimential architectures affect brand personality’, International Journal of Research in Marketing, vol 30, no. 3, pp. 201-210. Schà ¶n, C 2010, ‘On the product line selection problem under attraction choice models on consumer behavior’, European Journal of Operational Research, vol 206, no. 1, pp. 260-264. Åžeref, MMH, Carrillo, JE Yenipazarli, A 2015, ‘Multi-generation pricing and timing decisions in new product development’, International Journal of Production Research, vol. 53, no. 21, pp. 1-19. Su, M Rao, VR 2010, ‘New product preannouncement as asSignaling strategy: An audienceâ € specific review and analysis’, Journal of Product Innovation Management, vol 27, no. 5, pp. 658-672. Swink, M Song, M 2007, ‘Effects of marketing-manufacturing integration on new product development time and competitive advantage’, Journal of Operations Management, vol 25, no. 1, pp. 203-217. Tan, LP Cadeaux, J 2012, ‘Intra-category competition, entry probability, and private label share; Evidence from organic food retailing in Australia’, Asia Pacific Journal of Marketing and Logistics, vol 24, no. 3, pp. 414-432. Tatikonda, MV Montoya-Weiss, MM 2001, ‘Integrating operations and marketing perspectives of product innovation: The influence of organizational process factors and capabilities on development performance’, Management Science, vol 47, no. 1, pp. 151-172. Teimoury, E Fathi, M 2013, ‘An integrated operations-marketing perspective for making decisions about order penetration point in multi-product supply chain: a qu euing approach’, International Journal of Production Research, vol 51, no. 18, pp. 5576-5596. Van Den Bulte, C 2000, ‘New product diffusion acceleration: Measurement and analysis’, Marketing Science, vol 19, no. 4, pp. 366-380. Van Tonder, EM Mulder, D 2015, ‘Marketing communication for organic wine: Semiotic guidelines for wine bottle front labels’, Communication, vol 41, no. 1, pp. 131-151. Williams, N, Kannan, PK Azarm, S 2011, ‘Retail channel structure impact on strategic engineering product design’, Management Science, vol 57, no. 5, pp. 897-914. 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Free Essays on In Search of Our Mother’s Gardens

around, yet the meaning of the text remains the same. Even though Woolf’s essay was written by an economically privileged British white woman, Walker still chooses that essay because even though Walker primarily focuses on black women, she realizes that there are many similarities that exist in the circumstances of those two different groups. Both Woolf and Walker argue that it was a common belief that women were responsible for the household work since they did not go out and work like the men and make money to feed the family. Walker describes her mother’s everyday household chores and says â€Å"she made all the clothes we wore, even my brothers’ overalls. She made all the towels and sheets we used. She spent the summers canning vegetables and fruits. She spent winter evenings making quilts enough to cover all our beds†. Even though Walker’s mother did all this, she still â€Å"labored beside-not behind-[Walker’s] father in the fields† (Walker 168). Woolf argues that women were expected to contribute more to the household than men because they stayed home most of the time. Even though in Walker’s example women work side-by-side with men, their work is still not conside... Free Essays on In Search of Our Mother’s Gardens Free Essays on In Search of Our Mother’s Gardens The Legacies of Two Different Groups of Women In her essay, â€Å"In Search of Our Mother’s Gardens,† Alice Walker builds a case about the legacy of women artists. Walker is searching for the African American women’s identity and the legacy these women left behind. In order to support her argument, Walker quotes Virginia Woolf in many instances. Walker often takes text from Woolf’s â€Å"A Room of One’s Own†, and rewrites it. Walker changes a lot of Woolf’s text to portray the lives of black women. Walker’s text comes into â€Å"conversation† with Woolf’s because both texts are related to the argument that Walker constructs about the legacy of women artists. Walker rewrites parts of Woolf’s text and changes many of the words around, yet the meaning of the text remains the same. Even though Woolf’s essay was written by an economically privileged British white woman, Walker still chooses that essay because even though Walker primarily focu ses on black women, she realizes that there are many similarities that exist in the circumstances of those two different groups. Both Woolf and Walker argue that it was a common belief that women were responsible for the household work since they did not go out and work like the men and make money to feed the family. Walker describes her mother’s everyday household chores and says â€Å"she made all the clothes we wore, even my brothers’ overalls. She made all the towels and sheets we used. She spent the summers canning vegetables and fruits. She spent winter evenings making quilts enough to cover all our beds†. Even though Walker’s mother did all this, she still â€Å"labored beside-not behind-[Walker’s] father in the fields† (Walker 168). Woolf argues that women were expected to contribute more to the household than men because they stayed home most of the time. Even though in Walker’s example women work side-by-side with men, their work is still not conside...

Essay NO. U2 M2 Example | Topics and Well Written Essays - 1000 words

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Matt and Ben Essay Example | Topics and Well Written Essays - 250 words

Matt and Ben - Essay Example The stars in the play, Kathleen Cowan, a Bachelor of Arts theatre senior, and Kristen Aviles, a BFA acting sophomore, were audible in their performance. Not only were they entertaining throughout the duration of the play, which took 90 minutes, but also they made the audience laugh heartily. They played their roles effectively, consequently leading to the success of the performance. The director of the play, Stephanie Freeman, was also active in directing the play. Apart from directing other performances, Freeman indicates that this play is appropriate for her research. She does an excellent job in executing her role, which is inclusive of effectively introducing women into contemporary comedy. She can show the audience the relaxed side of the theatres, in the hope that the play will enhance the introduction of more creative ideas into theatre performances. For this reason, through the play, she takes part in creating more opportunities for people introduce creativity in their stage performances. Her role is reflected in the reaction of the audience, who are all excited about the performance. West Virginia University. WVU LAB Theatre presents wacky comedy, ‘Matt and Ben’ Nov. 14-16. Retrieved on December 4, 2014 from:

Ivory Coast Cocoa Beans Economics Essay

Ivory Coast Cocoa Beans Economics Essay Ivory Coast or Cote is a country in West Africa and has an area of à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹322,462 square kilometers with a view to the borders of Liberia, Guinea, Mali, Burkina Faso and Ghana, and its southern boundary is the Gulf of Guinea, where cocoa is and remains the countrys main economic resource, providing an average of about 35% of the total value of exports from Ivory Coast (Source: studentoftheworld). There are about 3 to 4 million people working in the cocoa sector (producers, trackers, entrepreneurs, cooperatives, exporters and local processors) to 2.5 million hectares of cocoa plantations operated by about 700,000 farmers. Southwestern Cà ´te dIvoire has established itself as the main production area, and the port of San Pedro became the first port of Cà ´te dIvoire cocoa (Source: Abidjan.net). Been largest cocoa producer, later, after leading producer Ivory Coast are Ghana, Indonesia, Nigeria, Cameroon and Brazil. Closing stocks of cocoa in the 2010-11 c rop year rose 7.2% year / year to 1.763 metric tons (Source: Spectrum products) Cocoa was first imported into Spain from South America in 1528 by Hernà ¡n Cortà ©s. in 1635 the cocoa is grown successfully in Ecuador by the Capuchin monastic order and the end of the 17th century, other European nations were able to establish cocoa production in areas suitable for cultivation in the Caribbean and South America: Curacao ( Netherlands), Jamaica (Great Britain), Brazil (Portugal), Guyana and Grenada (France). During the 19th century, the growing demand for cocoa has led to its introduction in Africa, Principle Santo, Santo Fernando Po, Nigeria and Ghana. Between 1925 and 1939, production increased in Africa in the 19th century, chocolate was regarded as part of the staple diet of the French family (Source: zchocolat). Market size World market is expected to grow from 83.2 million in 2010.to $ 98.3 billion in 2016 and an estimated 2.7% from 2011 to 2016 the consumption of chocolate increases two times faster than cocoa production . Chocolate consumption increases tangentially to 3% in production when the growth was only 1.5% per year. The gap between production and consumption is likely to increase further in the coming years because retailers want to expand the market of Eastern Europe and China (Source: Consumption of chocolate). In early 1990, Asia has developed an interest in the chocolate market more Japan experienced a significant increase in the consumption of chocolate during the last decade. Demand in China has risen to 9,000 tons in 2000, an increase of over 90% compared to the previous year. Among the cocoa producing countries, Brazil has experienced an increase of 10% of annual consumption per person since 1993 (Source: zchocolat). Global consumption is estimated at 2.8 million tons per year. The largest importers of cocoa Europe (more than 1.2 million tons per year) and the United States (0.4 million tonnes per year). European countries are the largest consumers of cocoa and chocolate. Each country has its own preferences and style of chocolate, the popularity of different products that vary according to the national taste. On average, the Swiss quartet around 10.55 kg of chocolate per person per year. As a nation, Britain consumes more than 500,000 tons of chocolate per year. In France, the average per capita consumption of 6.8 kg per year, New Year and Easter are the most important occasions for tasting and chocolate gifts. European countries is considered as an important new emerging market and should remain so in the near future. Planting / Supplier My factory is located in the main area where they grow cocoa beans. As being, we must ensure that the products used in the manufacture of chocolate are easy to find, cheap to buy and not going to cost a lot when delivered to the factory, but Africa is full of materials that often dominate a chain supply logic, West Africa exports 90% agric-food industry in Europe. The major producers of cocoa beans come from West Africa, which grew by 37.3% and 19.7% of total world production in 2007 (Source: europa.eu). Producers in the South (Africa) provided 3.5 million tons of cocoa, which is mainly consumed in Europe today, cocoa farming covers about 10 million hectares worldwide. There are about 3 to 4 million people working in the cocoa sector in West African countries with 2.5 million hectares of cocoa plantations operated by about 700,000 farmers. (Source: Abidjan.net). Regular cocoa represents 95% of world production in West Africa supplies about 70% of world production (Source: zchocolat), Cà ´te dIvoire with the most important country in the production of cocoa. Traditionally, cocoa is grown in producer countries and sold for export in the form of beans. Importing countries then process the beans, the transformation of raw materials or semi-finished products (cocoa butter, cocoa liquor, cocoa powder, etc.) due to its importance in terms of global production, producers West Africa seeks to increase cocoa production. Growing cocoa is an important source of income for many smallholder farmers. Most plantations are family farms of 2-10 hectares (Source: zchocolat). This production is particularly important in terms of demand of the national economy for the local cocoa is relatively low and therefore most of the production is exported. The economic growth After appearing in French West Africa, Ivory Coast has been hit by years of stagnation in a failed coup in 2002 divided the country and a brief post-election war has killed thousands. The IMF expects a growth of over 8.1 percent, inflation was 1.7 percent in June, down from 1.9 percent at the end of last year. However, Ivory Coast showed signs of recovery at the end of the war and the economy was better than expected in the first half of 2012, the outlook for 2013 is positive, with continued strong growth and low inflation, said Michel Lazare , the head of the IMF mission in Ivory Coast (Source: Yahoo News), where, in 2009, GDP growth was 3.8%, due to political instability in recent decades (Source: CIA), but its economy is stable and growing. The global recession Demand continues to grow cocoa beans, even thought the world was affected by the global economic crisis. World cocoa grindings in 2010-11 season increased 2.8% y / y to 3.780 million tonnes, a new record. Europe is the worlds largest consumer of cocoa consumption at about 37.1% of world production (Source: zchocolat). The fact is that chocolate consumption is dominated by Western countries, with 70% of the lucrative market where chocolate sales are concentrated in these countries. Over 90% of the worlds cocoa comes from small 5.5 million, approximately 3.5 million tons of cocoa are produced each year, nearly 50 million people depend on cocoa for their livelihood, West Africa produce more than 50 % of cocoa in the world. In 2010, 1% of world production was sold to Six big business conditions which are 80% of the worlds chocolate, Hershey, Mars, Philip Morris, Nestle, Cadbury, Ferrero. Europe consumes only about 40% per year in the worlds cocoa beans, with 85% of West African wine. Competitors (source: sfu.ca) Crime and Corruption   I will wait to invest in an area with less crime and corruption. When you look at the website for the worlds most corrupt countries, according to an annual survey by Transparency International in Berlin that corruption is the use of public office for private purposes, is seen as among state politicians and other platforms. Worldwide only 183 countries included in the survey research in my country of choice is not among the top 20 (Source: ec.europa.eu). She is set to zero (highly corrupt) to 10 (low level of perceived corruption). Denmark, New Zealand and Sweden, get the best score of 9.3 in the bottom of the ratings list, Haiti Iraq are 1.8 and eventually Somalia, with a score of 1 (Source: Infoplease). Country Agreement with the idea of à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹making chocolate abroad, the country gives its approval to establish the activity of the cocoa plant in the country, due to lack of financial depth lacking in most African countries development and increased unemployment, I think that everyone try to create jobs for its citizens to contribute to the economic growth of the country itself. However, President Alassane Ouattara, who took office in 2011, has focused on economic reforms and infrastructure investments. The government also launched a major reform of the cocoa sector to ensure a minimum wage for farmers and encourage investment in aging plantations (Source: Yahoo News). Cocoa beans are coveted by contractors worldwide, but due to financial shortages in the country, the Board of Global Ventures Plc could invest in this sector and implement the cacao plant, first, that the country will never Have at it, makes the country to stimulate their economies, globalization enables the organization to increase profits and market size in some areas of the developing world, such as Africa and Asia, where wages n Cheap is an example of what will be a British manufacturer Dyson in their business beyond Malaysia to maximize your profit and do not cost much more than the salaries of their employees. In the case of Malaysia allows the country to create employment opportunities for the local community and contribute to improving the economy (Source: P Wetherly 23). As for the Dyson scenario, developing countries may depend on international lenders and entrepreneurs to invest in their country. Some companies build international relations with supplier countries to secure their investment. With this investment, farmers are well paid because the company handles cases only acquires better pay, but also lead the countrys economic growth and reduce unemployment, improve the quality and style of life. Structure of the Ivory Coast market Ivory Coast has been in the oligopolistic market structure, because of its pre-colonial agreement, trying to understand the role played by the French government in the history of Ivory Coast, France has played a formative role in the development of the Costa Ivory in the cocoa sector in particular. This exploitation has existed since the creation of the nineteenth century colonial empire. at the beginning, during the twentieth century, cocoa became the most important export product of Ivory Coast. France manipulate the structure and traditions of Ivorian society to promote their own interests, the establishment of monocultures. The French began to expand cocoa production strictly in the 1930s and, finally, the development that took place in the cocoa sector of the Ivory Coast from 1930 to 1950 helped the economy of Ivory Coast in the wake of independence France in 1960. However, even in these moments of success, Cà ´te dIvoire remained strongly influenced by France as France maintai ned control of the Ivorian society during the colonial era by establishing structural dependency and neo-empire remained through investment colonial and political manipulation, with more than 1,000 French companies and 147 subsidiaries registered in the economy of Ivory Coast, France remains the largest foreign investor in Cà ´te dIvoire. Furthermore, France has significant investments in several key areas Ivorian society, such as automotive, where cars dominate the French market, communications, where the Ivorians more often buy mobile phones Orange TM (French company) and make Local phone calls from a company owned by France Telecom, electricity and water are a subsidiary of the French company Bouygues, water supply and that Air France has 51% airline Ivory Coast for these chains economy Ivory Coast, France also controls the banks and lending institutions in Cà ´te dIvoire, which are all subsidiaries of French banks such as BNP Paribas and Crà ©dit Lyonnais. Since independence in 1960, Cà ´te dIvoire, French companies have used unfair contracts to repatriate 75% of the wealth produced there (source: DigitalCommons). Protectionism In Africa, 200 million people are undernourished, according to the United Nations Food and Agriculture. For years, African governments forced farmers to leave their crops to marketing boards administered by the State at prices below market. Some of these corrupt and inefficient institutions have been weakened or removed, but many other restrictions on agriculture remain, including tariffs on products and inputs, such as fertilizers and machinery. Analysts are obsessed with subsidies to farmers in rich countries, but sub-Saharan Africas agricultural exports, compared to an average rate of 33.6%, the highest of all regions of the Earth. The World Bank estimates that global free trade in all goods would add $ 287bn to world income each year, removing their own tariffs and quotas, which artificially restrict access to other markets, including their neighbors. High food prices are now a clear and immediate reason to cut tariffs, but that does not mean it will happen. For decades, protecti onism has been imposed against the interests of local consumers because of the nature of a coalition against Western activists under the slogan Make Trade Fair, groups like Oxfam and Christian Aid urges the industry protection agriculture and local fees that may grow into or competitive with local consumers, especially the poor, who suffer from high prices. But decades of protectionism have done little for SSA. No wonder that the yields of crops such as income and life expectancy or have fallen in much of Africa since the 1980s (source: policynetwork).