Athletes Above the Law - 1825 Words

It was called â€Å"Acceptance,† a story about a father whose alcoholism kills his son, an All-American football star. A second chance is then offered in the form of two new sons, one homosexual and the other intellectually disabled. As far as the outcome, you would have to â€Å"†¦wait for the movie†. The outlandish story Rae Carruth imagined would never reach the big screen, instead his own life would far eclipse the scenario he created when he chose to have his eight-month pregnant girlfriend and unborn baby murdered instead of paying child support. Part of his plan did work, Cherica Adams did die, but not before calling 911, identifying Carruth, and also giving birth to their son, who survived. It was a shocking crime that would make headlines,†¦show more content†¦After pleading guilty to verbal harassment, Smith attended group therapy and paid the NFL a $25,000 fine (Schrotenboer, Monteagudo). In the 2013 NFL off-season alone, there were at least th irty-seven arrests or criminal charges filed against NFL players including ten incidents of drunk driving. According to Denver Broncos cornerback Quentin Jammer, â€Å"I dont think anything has changed (with players). I guess guys are going to do what theyre going to do regardless.† (Schrotenboer â€Å"NFL Arrests Persist After Turbulent Offseason†). The staggering number of incidents in the past 13 years is further proof something needs to be done to prevent criminal activity among NFL players. Walt Handelsman’s â€Å"NFL Records--- Literally!† for Newsday The court system may have allowed many of these players to walk away from very serious crimes with inadequate punishment while the NFL’s response did little to discourage criminal behavior. Because of this, the first part of the solution lies with the judicial system to begin holding players accountable to the same standards as the average American citizen. Michael Vick served just a year and a half behind bars in a state that routinely sentences individuals to five-year terms for the same crime (Humane Society). In the case of O.J. Simpson, a jury of his peers allowed him to walk out of a courtroom a free man despite compellingShow MoreRelatedProfessional Athletes Are Not Above The Law1378 Words   |  6 Pagesprofessional athletes are role models and revered heavily by the media, franchise, and the organization that the athlete performs for. However, to see a pro athlete fall and suffer due to accusations and evidence brought against them is a very serious issue. There hav e been so many past court cases where professional athletes have had to pay for their actions against their organization or against society. Athletes are not above the law, but they are generally portrayed to be seen above the law becauseRead MoreShould College Athletes Be Paid?1526 Words   |  7 Pagescooperation, a business, in which the NCAA clearly states it is a business, not to pay its employees. Student-athletes are employees for the university, but are not labelled as one to avoid compensation for working. Meanwhile, student-workers at universities all over the nation are considered employees of the school, so are student-athletes. In the Florida Bar Journal the author states: If college athletes must be recognized as employees of their respective schools, would they have the right to file a chargeRead MoreGender Equality Within College Athletics1405 Words   |  6 Pagestreatment resulting from this disparity. Almost forty-four years ago a federal law was mandated that enforced gender equality in all schools. At the time Title IX was enacted, only 30,000 women were participating in an NCAA sport, compared to the 170,000 men. The National Collegiate Athletic Association, or NCAA offered no scholarships to women, nor did they offer championship tournaments (Tigay). Since the enactment of this law, the number of women who compete in college-level sports has increased moreRead MoreThe Challenges And Discrimination Of The Title IX Law1410 Words   |  6 PagesIntroduction The Title IX law is a civil rights law that is recognized on a federal level. It basically prohibits the discrimination of a student in educational activities and programs based on their sex. This includes discrimination based on parental status or pregnancy. This means that they may not pressure pregnant students or students who have children to join special classes unless they want to. Those students also are expected to allow them to continue participating in any school activitiesRead Morecoach carter Essay1193 Words   |  5 Pagesï » ¿ Psychology of C O ATHC-4690 Rost 9/6/13 Essay #2: Coach Carter and Communication The film â€Å"Coach Carter† demonstrates many great examples of good communication between coach and athlete. I will point out a few examples of good communication from the film and I will explain why the examples I discuss demonstrate characteristics of effective communication. I will use a few excerpts out of the communication chapter of our text book, Chapter 11. I will use these excerpts from Chapter 11 ofRead MoreNcaa Athletics : Management 4901282 Words   |  6 Pagesof execution and performance, winning will frequently follow† Robert C Schneider NCAA is the National Collegiate Association. This organization is a non-profit. Its primary goal is to look over the well-being and strives for achievement from the athletes. Just like other organization NCAA has guidelines that the student body has to get as members. To be apart of the organization the potential member has to fill out an application (U.S. students it cost them $70 and non U.S. citizens $120). They haveRead MoreCollege athletes sould be paid to play1364 Words   |  6 PagesCollege athletes should be paid to play! In this essay you’re being persuaded, you are being persuaded to agree that college athletes should be played to play. Here there is some information that will help change your mind if you don’t agree with this already. This essay will talk about the athletes not being able to pay for many of the things they need, they haven’t got any time for a job, the athletes bring in money to there schools, and more. The college athletes shouldRead MoreShould College Athletes Be Paid?1340 Words   |  6 Pagesthe majority of players now are grossly undercompensated for contributions to their alma maters, the sport, and the burgeoning economy created by the two. College athletes are exploited when universities refuse to acknowledge them as employees, place athletic performance above their students’ academic success and undercompensate athletes for their profitable contributions to the collegiate athletic enterprise. From their earliest days, colleges have embraced sports as a way to show school spirit andRead MoreThe Gold Affect And Effect1308 Words   |  6 Pageswith this catastrophic news? Although exaggerated, the above is just as hyperbolic as the number of innocent athletes accused of taking performance enhancing drugs– which could be the end of some athletes’ careers. The 2016 Olympic games saw around 11,200 athletes, 366 of which were Team GB, battle their way to the reach the top of the podium in individual and team events. Despite their small number of warriors, Team GB punched above their weight, achieving 2nd place in the overall medals tableRead MoreWhy Is Education Be The Number One Priority?882 Words   |  4 PagesIn contrast, some people believe that education should be their number one priority. According to D’Aquila and Rudolph, the Regional Director examined a factor in Brown University and found that athletes’ duties are not part of their graduation requirement because one does not receive credits for that sport (40). College’s main goal is to educate young individuals’ so that they can succeed in life. Sports are just a form of entertainment and a way to bring revenue into the school. According to

Peggy Fleming Biography of a Figure Skating Champion

Peggy Fleming (born 1948) is an American figure skater, who dominated world championship skating between 1964 and 1968. She won a gold medal at the Olympics in Grenoble in 1968, and then went on to have a long career in professional skating. Fast Facts: Peggy Fleming Occupation: Olympic and professional skater, broadcast journalistKnown For: 1968 Olympics Gold Medal in Figure Skating at Grenoble, FranceBorn: July 27, 1948, in San Jose, California  Parents: Albert and Doris Elizabeth Deal FlemingNotable Television Specials: Heres Peggy Fleming (1968), Peggy Fleming at Sun Valley (1971), Fire on Ice: Champions of American Figure Skating (2001)  Education: Colorado College in Colorado SpringsAwards: 5 U.S. Championships; 3 World Championship; Female Athlete of the Year, Associated Press, 1968Spouse: Greg JenkinsChildren: Andrew Thomas Jenkins, Todd JenkinsNotable Quote: The first thing is to love your sport. Never do it to please someone else. It has to be yours. Early Years Peggy Gale Fleming was born on July 27, 1948, in San Jose, California, one of four daughters of newspaper press operator Albert Fleming and his wife Doris Elizabeth Deal. Her family moved to Cleveland, Ohio, where at the age of nine she began skating, winning her first competition at age 11.   Her family returned to California in 1960 and Fleming began training with coach William Kipp. In 1961, a plane outside of Brussels on its way to a World Championship competition crashed, killing 72 people, 34 of whom were members of the U.S. skating team, skaters, coaches, officials, family, and friends. Bill Kipp was among those killed in the crash. A memorial fund was set up after the crash, and Fleming used her part of the award to buy new skates.   Rebuilding American Figure Skating   After the plane crash, the remaining staff of the U.S. Figure Skating Team began rebuilding, and Peggy Fleming was one of the major components. Working with coach John Nicks, she won her first U.S. championship in 1965—her first of five in a row. She was 16 at the time, the youngest U.S. womens champion ever, and would hold that record until Tara Lipinski won her title at the age of 14 in 1996.  To help prepare Fleming for world championships, her father took a job with a newspaper in Colorado Springs so she could afford to train in higher altitudes. She began working with coach Carlo Fassi, attended Colorado College in 1966, and won  her first World Championship in Switzerland that same year.   At the Winter Olympics in Grenoble, France, US Gold medalist Peggy Fleming (center), Gabrielle Seyfert and Hana Makova. Bettmann Archive / Getty Images Peggy won gold, because of what Sports Illustrated called her pretty and balletic, elegant and stylish performance.  She won the only gold medal earned by the U.S. that year.   Titles and Honors Five United States titles, 1964–1968Three world titles, 1966–1968Olympic gold medal, figure skating, Grenoble, February 10, 1968Female Athlete of the Year, Associated Press, 1968U.S. Olympic Hall of Fame Turning Professional Fleming turned professional in 1968 and was soon skating in popular shows such as Ice Capades, Holiday on Ice, and Ice Follies. She was featured in numerous television specials, including Heres Peggy Fleming (1968, which also featured legendary dancer Gene Kelly) Fire on Ice: Champions of American Figure Skating (2001), Christmas on Ice (1990), Skates of Gold (1994) and A Skaters Tribute to Broadway (1998). Her 1971 television special Peggy Fleming at Sun Valley, which included an appearance by Olympic skier Jean-Claude Killy, won Emmy awards for director Sterling Johnson and cinematographer Bob Collins.  In 1983, she  shared a co-starring role with Toller Cranston and Robin Cousins in  Radio City Music Hall’s  Ice, a theatrical dance spectacle of three dozen skaters and a 45-piece orchestra.   In 1981, Fleming became an ABC Sports commentator for skating events in the U.S. and internationally. Her work as a skating analyst, often appearing alongside Olympic gold medalist skater Dick Button, kept her in the public eye throughout the 1980s and 1990s, and in 1994 she was featured in Sports Illustrated as one of the worlds most important athletes of the day.   Family and Activism Peggy married dermatologist Greg Jenkins in 1970, and they had two children, Andy and Todd.   In 1998, Fleming was diagnosed with breast cancer and had a lumpectomy and radiation treatment. She has been active in speaking about early detection and treatment of breast cancer, and she has been a spokeswoman for a calcium supplement. She and her husband owned and ran the Fleming Jenkins Vineyards and Winery in California; they retired in 2017 and returned to Colorado.   Legacy and Impact Fleming has had a long-term impact on the sport of skating and is known for her combination of style and athletic ability. While she was active, she was known for her seemingly effortless performances, combining balletic grace with the eras most difficult leaps. In the 1994  Sports Illustrated article naming her as one of 40 greatest sports figures since 1964, writer E.M. Swift said: She seemed to flow from one element to the next, seamlessly, weightlessly, like something blown about by the wind. She was invited to the White House twice—in 1980, she was the first skater ever invited to perform at the White House, and her appearances and performances inspired generations of U.S. women skaters.​ The first thing is to love your sport. Never do it to please someone else. It has to be yours. Sources and Further Information Peggy Fleming. In Her Place: Inner Views and Outer Spaces. 2000.Peggy Fleming. The Long Program: Skating Toward Lifes Victories. 1999.Peggy Fleming. The Official Book of Figure Skating. 1998.Peggy Fleming. IMDB. 2018.Friedersdorf, Conor. Peggy Fleming and the 1968 Winter Olympics. The Atlantic, February 7, 2018.  Henderson, John. Figure skaters’ 1961 plane crash haunts skating community. The Denver Post, February 12, 2011. (updated February 20, 2018).  Morse, Charles. Peggy Fleming. 1974.Rutherford, Lynn. Peggy Fleming Celebrates 50 Years of Strength and Grace. Team USA. Dec. 20, 2017.Shepherd, Richard F. Stage: Ice at Radio City Music Hall. The New York Times  Feb. 10, 1983.Swift, E.M. 40 Greatest Sports Figures of the Last 40 Years:  Peggy Fleming. Sports Illustrated (1994).  Van Steenwyk, Elizabeth. Peggy Fleming: Cameo of a Champion. 1978.

Nevada Constitution Free Essays

â€Å"LAS VEGAS — The sixth and final man sought in the armed robbery case against O.J. Simpson has been released on $32,000 bail after surrendering to authorities. We will write a custom essay sample on Nevada Constitution or any similar topic only for you Order Now John Moran Jr., the attorney for Charles Bruce Ehrlich, 53, of Miami, said his client is â€Å"not a principal in this thing† and will plead not guilty. Moran said Ehrlich planned to return home to the Miami area†. (â€Å"Sixth O.J. Robbery Suspect Released On Bail†, 2007) Article 1 section 7 of the Nevada’s Constitution states that all persons shall be bailable of any case except for Capital Offences or murder. Bailable cases should not be punishable by life imprisonment or when the life imprisonment sentence has parole possibility. Article 1 section 7 of the Nevada’s Constitution is clearly evident in this news. O.J.Simpson is facing cases such as kidnapping, robbery and assault. Although punishment for the said crimes could lead to life imprisonment, the punishment includes parole therefore allowing O.J. Simpson to bail for the cases under Article 1 Section 7 of the Nevada’s Constitution. Article XIII Section 3 [Sec. 3 of the original constitution was repealed by vote of the people at a special election held March 17, 1937. See: Statutes of Nevada 1937, pp. 19, 50. The original section read: â€Å"The respective counties of the State shall provide as may be prescribed by law, for those inhabitants who, by reason of age and infirmity or misfortunes, may have claim upon the sympathy and aid of Society.†] A little help for the homeless goes a long way NEVADA APPEAL Andrew Pridgen Appeal Staff Writer September 23, 2007, 4:01 AM â€Å"The day, put on by staff of Carson City Health and Human Services and about 20 volunteers from the community, was an opportunity for homeless residents to get free health care, legal advice and job counseling as well as a meal, a hygiene kit and information about which organizations around town can assist the needy back onto the road to self-sufficiency†. (Andrew Pridge, 2007) Article XIII Section 3 states that the State shall provide some of the needs of the citizens provided that these citizens are incapable of meeting their own needs for some reasons. This can be seen in the story in such a way that a certain organization, together with several volunteers, is helping the homeless residents of the country. These citizens are definitely in need of the support of the country and society. Sec. 4.   Taxation of estates taxed by United States; limitations. †¦The State of Nevada shall: 1.   Accept the determination by the United States of the amount of the taxable estate without further audit. †¦ Taxes Are the People’s Money Nevada News Digest†¦Sept.21-22, 2007 â€Å"Open Meetings Are the People’s Law†¦Many arguments are saying that the issue about tax is an issue manages only by the government agency . The secrecy within the issue of tax should be preserve, and that the people living in the state will not acquire any knowledge on how their taxes are determined. University System Regents have tackled some of these arguments; they conducted debate with their exclusive proclivity to privacy while there are about to spend millions of dollars obtain trough the taxes. The state should greatly criticize Open Meting Law and how this right to determine tax issues accompanied by Nevada Tax Commission behind closed door.† (â€Å"Taxes are for the People†, 2007) The application of Article X, Section 4 (1) can be seen in the article (Taxes are the People’s Money). The news states that â€Å"†¦ the people living in the State will not acquire any knowledge on how their taxes are determined†, which clearly shows the application of the constitution. The rate of taxation is determined by the United States and should be accepted by the State of Nevada without any further question or auditing. Article 10 Section 1 The Legislature may constitute agricultural and open-space real property having a greater value for another use than that for which it is being used, as a separate class for taxation purposes and may provide a separate uniform plan for appraisal and valuation of such property for assessment purposes. The Beginning Of The End  For Farmers Markets? By Bob Bennett Nevada News Digest†¦Sept.21-22, 2007 â€Å"In Reno farmer’s Markets are very popular, as well as elsewhere in the nation.   Yet they could be in danger of extinction if certain federal legislation is allowed to go unchecked.  The National Animal Identification System have raised their concern about the issue, currently a voluntary system run by the states, including Nevada, becoming mandatory with fines of up to $1,000 a day per animal per day plus criminal liability (as in Texas) should reports to the government fall even one day behind. While all of those factory farms in the place would all is able to limit their accountability by grouping all of their animals in lots based on its designated area, for all of those small farmers they are about to separate identification numbers †¦ and computer chips for each animal.  If a farmer has 12 chickens, twelve numbers would be needed.   Five cows would require five numbers.†Ã‚  (Bob Bebbett, 2007) Section 1 of Article VII can be seen in this issue of the Reno farmer’s market. The mandatory fine increase for agricultural property had been dictated and evaluated by the government.    A separate uniform plan had also been used in which every animal requires a separate identification number. Every animal should be reported to the government for the assessment of the property, that is agricultural properties more specifically, farm animals. Article XI  Ã‚  Ã‚  Ã‚   Section 6. Support of university and common schools by direct legislative appropriation; priority of appropriations. 1.   In addition to other means provided for the support and maintenance of said university and common schools, the legislature shall provide for their support and maintenance by direct legislative appropriation from the general fund, upon the presentation of budgets in the manner required by law. The Federal Education Budget The Nevada Observer August 1, 2005 â€Å"The U.S. Department of Education’s fiscal year (FY) 2006 budget provides $56 billion in education funding, up about one third since President Bush took office. Federal money coming to Nevada during FY 2006 will be about $439 million, up almost 69 percent from when Mr. Bush took office. Nevada’s state education budget has not kept pace. As much as $129 million will be used to help Nevada implement the reforms of NCLB. Special education grants will be more than $70 million and there will about $172 million for new Federal Student Loans†. (â€Å"The Federal Education Budget†, 2005) In this issue, $56 billion had been allotted for education and $129 million will be used by the State of Nevada. The government provided support for education that can be used in the maintenance of the school facilities and other important matters just as stated in Article XI Section 6 of the Nevada Constitution. It is the US Department of Education that evaluates the said budget. As stated in the constitution, the government will determine the amount for education and will be coming from general fund. Works Cited: Nevada Law Library.(2007).The Constitution of the State of Nevada. Retrieved September 23, 2007 from http://www.leg.state.nv.us/Const/NvConst.html Nevada Legislature.(2007).Nevada Law Library. Retrieved September 23, 2007 from http://www.leg.state.nv.us/law1.cfm The Nevada Observer.(2007). Nevada’s Online State News Journal. Retrieved September 23, 2007 from http://www.nevadaobserver.com/index.html Webster Univrsity.(2007).Sixth O.J. Robbery Suspect Released On Bail. Retrieved September 23, 2007from http://www.wftv.com/entertainment/14179988/detail.html?rss=orlcpsp=entertainment How to cite Nevada Constitution, Essay examples

If Christopher Columbus Returned To The New Essay Example For Students

If Christopher Columbus Returned To The New Essay World In The Year 2000, If Christopher Columbus Returned To The New Essay World in the year 2000, what evidence of his discovery would he find? Christopher Columbus set sail August 3, 1492 in search for a new route to the West Indies. Sailing west from the Canaries, his ship was tossed around by trade winds, which ultimately guided his fleet off course. Due to his new route, Columbus came across land, which we know today as America. When Columbus arrived to the New World, he thought he had reached his required destination, the West Indies. Before setting sail to Spain, Columbus decided to leave 44 crewmembers in the new found land to start their own colony, which was successful. If Columbus was to return to the New World in the year 2000, I think he would be very surprised with our success. There are many pieces of evidence that express our thankfulness for his discovery. The name Columbus lives on in rivers, nations, and cities. One large piece of evidence is Columbus Day. On this day, we show our appreciation to Columbus for all his discoveries, how thankful we are for his discovery of the New World. This day is considered a national holiday in the United States, many major companies, factories, and schools are closed. Another major event that occurs in Columbus remembrance is the Columbus Day Parade. This is a parade that is held on Columbus Day in many different cities in honor of Christopher Columbus. Through this celebration we express how thankful we actually are. We show that he has a meaning in history, he is the explorer who was courageous, who was willing to risk his own life for his discovery, and when he could have turned back he didnt, and it is his name we honor. Besides holidays and parades, there are also landmarks that are named after Columbus. Like Columbus, Ohio, or Columbus, Georgia. These are just two of many landmarks named after him. Not only are there landmarks, there are also rivers named after him, such as the Columbus River, which people today know as the Scioto River. This river runs directly through the city of Columbus, and extends through Ohio into Kentucky and Indiana, then it eventually connects with the Ohio River. Many states have statues of Christopher Columbus centered within their cities. Americans look to Columbus as an explorer and a hero. He was the man who had enough courage to put his life, and the lives of others, in jeopardy. Many of his crew members didnt choose whether they wanted to sail with Columbus or not. Many felt that Columbus wasnt thinking about what could happen, but he was. He knew the worst possibilities, but he wanted to prove to everyone that he could do it, thats why he never gave up. A famous organization, called The Knights of Columbus, is another piece of evidence that Columbus would find if he ever returned to the New World. This is a Catholic organization that donates food and money to the needy. They hold food drives and soup kitchens; they also donate money to hospitals and to the sick. This organization also supplies children going to a Private School, or to college, with a scholarship. Not only do the Knights of Columbus help people in need, they also have festivities, which all people are welcomed to attend. The Knights of Columbus is an organization built to help people live and grow, as did Columbus himself by discovering a New World. By discovering America, Columbus opened many new doors to Europe. The Knights are trying to keep his tradition alive. They want to help people who are in need and have no one to turn to. .ud1fe68fcb6eb414cabeb94a8bb2376f7 , .ud1fe68fcb6eb414cabeb94a8bb2376f7 .postImageUrl , .ud1fe68fcb6eb414cabeb94a8bb2376f7 .centered-text-area { min-height: 80px; position: relative; } .ud1fe68fcb6eb414cabeb94a8bb2376f7 , .ud1fe68fcb6eb414cabeb94a8bb2376f7:hover , .ud1fe68fcb6eb414cabeb94a8bb2376f7:visited , .ud1fe68fcb6eb414cabeb94a8bb2376f7:active { border:0!important; } .ud1fe68fcb6eb414cabeb94a8bb2376f7 .clearfix:after { content: ""; display: table; clear: both; } .ud1fe68fcb6eb414cabeb94a8bb2376f7 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud1fe68fcb6eb414cabeb94a8bb2376f7:active , .ud1fe68fcb6eb414cabeb94a8bb2376f7:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud1fe68fcb6eb414cabeb94a8bb2376f7 .centered-text-area { width: 100%; position: relative ; } .ud1fe68fcb6eb414cabeb94a8bb2376f7 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud1fe68fcb6eb414cabeb94a8bb2376f7 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud1fe68fcb6eb414cabeb94a8bb2376f7 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud1fe68fcb6eb414cabeb94a8bb2376f7:hover .ctaButton { background-color: #34495E!important; } .ud1fe68fcb6eb414cabeb94a8bb2376f7 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud1fe68fcb6eb414cabeb94a8bb2376f7 .ud1fe68fcb6eb414cabeb94a8bb2376f7-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud1fe68fcb6eb414cabeb94a8bb2376f7:after { content: ""; display: block; clear: both; } READ: Terrorists Attack: a Media Analysis Essay They participate in the Catholic Church, as did Columbus. They make their organization known, they want to welcome all types of people and let them know that they care and they can help. In my eyes, Columbus was an extremely courageous man. He might have been scared, but he never once let it show. I feel that Columbus would be very pleased if he ever returned to the New World. All of the evidence he could find about his .

Shorewood Soups Issues

Abstract The report identifies and analyses the problem facing Shorewood Soups as it seeks to increase revenues from $100 million to $200 million, following a business-to-consumer strategy. It analyses the opportunities available and the threats facing the company. The report also offers a marketing mix strategy that includes the promotion of a refrigerated fresh soup product with gluten-free attributes.Advertising We will write a custom case study sample on Shorewood Soups Issues specifically for you for only $16.05 $11/page Learn More The paper then supports the recommendations with the resource-based view theory analysis. The following case study discussions assume that the business environment affecting Shorewood Soups remained the same as explained in the case study. It also assumes that there will be interdepartmental support for the project at the time of execution. Problem Question The company needs a consumer-packaged goods strategy that will al low it to increase its revenues significantly. The current strategy has supported the growth of the business by only concentrating on the Business-to-Business (B2B) approaches using the bulk foodservice and buck retain option. While maintaining this option for the current business revenues, the company must also find room for Business to Consumer (B2C) options as a way of filling the $100-million-dollar revenue gap that it envisaged to earn in the next five years. The business must find a way to introduce a packaged or packaged products to the market with its gluten-free brand, ensuring that it maintains current efficiency levels of the business and shore up profit margins to ensure that the five-year target for the overall growth of the business remains achievable. It implies that the marketing and sales team has to do a good job to ensure that the first and second-year performances of the business are supportive of a trend towards the achievement of the main objective. This requir ement highlights several factors that help to explain the problem that the company is facing. First, the company has almost exhausted its ability to improve the revenues for the current businesses. There is no structure and operating model that will take on the new retail branch of the business (De Assunà §Ãƒ £o 2008). The sales team and the marketing team have been successful at doing another type of business, and there is uncertainty whether the success will replicate to the proposed move of Shorewood Soups (Anselmsson Johansson 2007).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thus, the minor problems that the company has include lack of brand personality, lack of existing structure to support the proposed CPG segment, and the development of an appropriate strategy that will support the new growth plan without introducing irrevocable problems for the existing business framewo rk and success of Shorewood Soups. As the company moves resources from its other operations and acquires new resources, it must be able to sustain growth momentum in the environment rather than pause and wait for the peak of revenue for the five-year point mark when the final evaluation would be due. Analysis of environment of Shorewood Soups According to the Porter’s five forces for competitive advantage, there are five critical forces that a business must look at when it is analysing its external environment. In Shorewood Soup’s case, the entry into the CPG market makes it a new entrant. Based on this understanding, its biggest concern is threats of substitutes, threats of other new entrants, threats of the existing rivalry within the market segment, and the bargaining power relations with buyers and suppliers. The table below helps to perform the analysis for Shorewood Soups. Table 1: Porter’s Five Forces Analysis for Shorewood Soups’ new business plan Force Effect Bargaining power of buyers Buyers are not organized in the consumer packaged goods segment. Therefore, they have limited power Bargaining power of sellers The company makes its soup, but suppliers are not organized for other operations requirements; they are many. Therefore, there is no major power held Threat of new entrants New entrants pose a big threat because they will be eyeing the same market segment. However, no notable new entrants have been identified. Threat of existing rivalry The existing rivalry is very high; this threat will remain high Threat of substitutes There are no notable substitutes of soup. There are also limited options for gluten-free products. Based on the analysis summarized in the table above, the external environment for Shorewood Soups is supporting the business’ new foray into the CPG market. Nevertheless, the threats and opportunities available are critical for influencing the successful strategy that the company has in place (Forlani, Mullins Walker 2002). The analysis only considers the new business segment. Notably, there is a projected double increase in the refrigerated fresh soup market segment, which accounts for less than 3% of all retail soup sales. New entrants may be eyeing the market (Gulati Oldroyd 2005). In the consumer retail segment, the threshold for new entry continues to decrease. A 3% market share with projected 50% growth will appear lucrative.Advertising We will write a custom case study sample on Shorewood Soups Issues specifically for you for only $16.05 $11/page Learn More Another important factor for this indication is that it is a consumer trend, rather than a producer trend; the demand is increasing. Another significant demand trend has been on ready-to-serve broth, whose demand has doubled from 2004 to 2009 to make it constitute 12% of all retail soup sales. These two market segments are the most lucrative based on Shorewood Soupsà ¢â‚¬â„¢ strategy, and that is why they form the biggest environmental variables for the company (Hansen, McDonald Mitchell 2013). The next section explains how these and associated factors influence the opportunities and threats to the company. Main marketing opportunities/threats A SWOT analysis framework will be useful in reviewing the marketing opportunities and threats facing Shorewood Soups, The SWOT analysis is a marketing theory that helps marketers to form a final objective of their project (Hauser, Tellis Griffin 2006). It highlights the strengths and weaknesses of a business, which also show its internal environment. It compares them to the opportunities and threats of the business, which make its external environment. The SWOT relies on the right questions being asked, and that is why it is often case specific. In this paper, the SWOT analysis is used to find out the external environment conditions for Shorewood Soups, concerning its intention to launch CPGs (Herbet-Mac caro Ottley 2012). Table 2: SWOT analysis for Shorewood Soup Strengths – Good product awareness/ brand reputation (30%) – Gluten-free branding – A strong marketing team Weaknesses – No internal structures for serving CPG market segment – Untested marketing strategy proposals Opportunities – Refrigerated fresh soup segment ready to serve broth – Convenient packaging to adapt to trends in increased convenience + healthy options – Gluten-free branding for CPG Threats – Market entry and an increase in product segmentation by dominant players (increased rivalry) such as Campbell As the SWOT analysis has shown above, there are significant opportunities and threats affecting the prospects of Shorewood Soups. First, the company has to consider launching its new consumer packaged goods product in the two categories earlier highlighted as the most lucrative (Williams, Kannan Azarm 2011; Åžeref, Carrillo Yenipazarli 2 015). They are growing segments of the market, driven by demand. Major segments of Shorewood Soups Discussion on types of research of the segments that would be needed to develop a marketing strategyAdvertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company has to consider the level of patience that the consumers have with a new product. This will affect their willingness to try out the new product and stay loyal throughout its testing process in the market. It must also research to find out whether the targeted consumers are replacement buyers, or they are first time buyers. Other factors to consider in this case include the effect on product reputation that the new product quality and pricing will have on the company’s overall market and its specific market segments. The intention here is to achieve a comfortable level of certainty that allows the management to go ahead with the plan without risking jeopardizing its operations and any of the factors that are highlighted as areas for further research (Pedram Balachander 2015). Once the company goes ahead with its announcement of a new product for the consumer market, it will be signalling a change of strategy to consumers and its employees. The company may consider the interaction of the product and its target groups of consumers. It might go ahead with preannouncement to confirm these expectations and have them influence the major product and distribution, as well as marketing decisions. Besides, it will seek to estimate the right packaging look and size for its most popular product in the segment. It implies that first, there must be a decision made concerning the number of different brands to launch, and whether those brands will have a specific name or tag that associates or disassociates them with the rest of the company’s products (Su Rao 2010). Another issue worth looking at is the generational differences among consumers. Based on the preliminary strategy information presented in the case, the company will be targeting people who are in their late twenties and early thirties for its gluten-free consumer brand. Also, it might have to look at whether there are similarities and differences that are worth noting within the targete d years because they influence the effectiveness of a particular direct marketing strategy that it embraces. So far, the company is considering the use of consumer advertising, point-of-sale and merchandising materials, public relations and partnerships, website enhancements, demos, tastings and events, grassroots promotion, direct mail campaign, and social media. It must use the options according to their cost implication and their ability to achieve the expected sales outcomes (Yannopoulos, Auh Menguc 2012). While considering its financial position and projections as a factor for evaluating choices, the company needs to also research on the short-term or long-term nature of the respective marketing strategies (Van Tonder Mulder 2015). Lastly, the company needs research on resources that allow it to specialize and achieve competencies that ensure its products are superior to the companies across different consumer scales. Consumer tastes and preferences will need to be establishe d alongside the information presented in reviewing the competency of the firm (Hansen, McDonald Mitchell 2013). SMART objectives of the organization The concept of SMART objectives uses the mnemonic acronym to imply that objectives need to be specific, measurable, assignable/actionable, realistic, and time-related. The objective of Shorewood Soups is to increase its revenue from $100 million to $200 million in five years from the year 2009 to the year 2014 (Ke, Shen Li 2013). In addition, the objective will be realized through strategies implemented by the marketing division of the company. The division has been allocated funds for the project, and it will report to the executive on its progress on the project. The achievement of the objectives will be measured by the attainment of revenue growth, which conforms to a projection on reaching the target when the specified period ends (Herpen, Nierop Sloot 2012). The objective has to be realistic for it to conform to the SMART criter ia. In this case, the company has allocated funds and allowed the marketing division to bring new staff and resources to help (Jonas Roosen 2008). In addition, this division is the most spirited in the organization and its leadership will not change during the implementation phase of the project. Based on these facts, the projected increase in earnings is realistic. Besides, the product’s ingredients will affect the typical selling package for a consumer packaged goods segment for soups, as there is a substantial public health concern for gluten intolerance. Finally, the market share that Shorewood Soups takes out of the $5 billion allergen-free foods market value of 2008 can also measure the achievement of the goals. Explanation of proposed marketing mix strategy There are four factors worth breaking down in covering the marketing mix. They collectively form the marketing strategies. According to the 7Ps of marketing theory, which extends the 4Ps of marketing, a firm has to look at people, processes and physical evidence factors, in addition to product, place, price, and promotion (Liao, Chen Tseng 2009). The proposed product is a refrigerated fresh soup brand by Shorewood Soups. It will be distributed in supermarkets and other conventional stores that target shoppers seeking healthy alternatives to their food (Ke, Shen Li 2013). The product will be priced within the range of competing products that have a quality attribute, with the price difference being within the range of $1. The promotion strategy will be multifaceted. It will include five direct marketing options that will be influenced by the reception that the marketing team has with focus groups on its main consumer segments. These segments are the ones that have a substantial population of people seeking gluten-free substitutes as their food (Kulmala, Mesiranta Tuominen 2013). The people in charge of the new products will be the marketing team structured to influence operations at the com pany level and efforts of marketing in the field. Kevin O’Leary will head the team that is in charge of the new marketing strategy. He will coordinate efforts with operations and other divisions of the company to ensure that all aspects of the strategy are well funded and supported. He will manage conflicts among staffs in the implementation team (Lingelbach, Patino Pitta 2012; Lowe Alpert 2010). The processes involved in marketing will include announcements, product design, and promotion of the product during launch and after launch, collaboration with retailers and setting up of competitive strategies for ensuring that the product is visible and dominant in the target consumer groups (Lowe Alpert 2010). The products vary in the quality and functionality in comparison to the existing market conditions. These features will be the physical conditions for the product, including its gluten-free ingredients. In addition, the promotional strategies used will include aspects of tasting and merchandising to ensure that consumers are interacting with the physical product (Van Den Bulte 2000; Ngobo 2011). Justification of proposed marketing mix strategy for Shorewood Soups in overcoming the identified problem According to the above marketing mix strategy, there are several elements that will be considered for it to succeed. The case study provides information showing the relevance of the proposed options when used as part of the marketing mix (Tatikonda Montoya-Weiss 2001). First, the most lucrative products are ready-to-serve broth and refrigerated fresh soup. In the first case, the biggest company in the market, Campbell, is serving the segment. It uses an established brand name based on its licensing agreement with Wolfgang Puck Worldwide Inc. (Herbet-Maccaro Ottley 2012). This leaves the best option as the fresh refrigerated soup, given that the other options considered in the case are including non-desirable ingredients and, therefore, are less healthy . They are also less lucrative concerning market growth, given the existing market rivalry in the industry (Tan Cadeaux 2012). The best strategy is one that includes a product that is in a rapidly growing market. That way, new entrants like Shorewood Soups can capture their share of the market without having to displace the incumbents. The pricing was arrived at from the consideration that consumers would be sensitive to price. They would welcome a healthy alternative, but only when it is within their grocery shopping allowances. In this regard, it would be able to compete from a price point of view, as well as a quality and functionality aspect. The place for sale conforms to the popular way of distributing consumer-packaged goods. The case study notes that there are consumers looking for convenient and healthy alternatives (Herbet-Maccaro Ottley 2012). Such consumers will shop at healthy food stores and food segments in supermarkets. The rival products are also sold at these pla ces (Panigrahi, Ede, Calcich 2003). The options presented for promotion are also valid because the â€Å"gluten-free† brand is a growing niche product. It has loyal consumer groups that can serve as brand ambassadors and help the company to achieve its objective and still have lower promotion costs. Thus, targeting the groups in a direct manner in social media and testing exhibitions at supermarkets will be excellent strategies (Luo 2010; Olson et al. 2001). Evidence and theory to show the proposed strategy will work This paper used various theories of marketing to analyse the opportunities and threats of the business, as well as the elements of the marketing mix. According to the resource-based view theory of competitiveness, a firm can only compete in the long-term when it manages to sustain competitive capabilities that fulfil the value, rarity, inimitable, and non-substitutable elements. An understanding of the theory’s VRIN framework helps to analyse the proposed strategy critically. The proposed product is valuable and will, therefore, elicit demand from consumers. The marketing team behind the product is well experienced in doing things the hard way. The company culture is valuable to Shorewood Soups at the time of launching the new product (Herbet-Maccaro Ottley 2012). The rareness in the strategy proposed also helps it to contribute to the competitive capabilities of the firm. The proposal is to use new forms of marketing in combination with existing forms, such as giving out free samples. These resources are also available in the competition, but they cannot be ignored. Otherwise, the strategy would not work. In addition, there is the gluten-free brand that the company will be using. This branding will help to grow the brand’s personality of the Shorewood product (Swink Song 2007). Competing firms may opt to introduce new gluten-free products, but they will not have the same advantage as Shorewood Soups. The company makes its soup and has great control over the quality (Su Rao 2010; Othman Rahman 2014). It can promise consumers the best quality that its competitors will not match easily. The actual product comes in a refrigerated form, which is an acceptable way of storing fresh produce (Schà ¶n 2010). The product feature will help the company to sustain its other operations strategies, such as making bulk deliveries to retailers as though they were its clients (Teimoury Fathi 2013). The new marketing mix will fit into the existing structure well to create a unique blend that is non-substitutable in the short run. Companies seeking to copy the strategy must first achieve the other attributes of competition enjoyed by Shorewood, which will take them several years (Reffelt, Schmitt Meye 2013; Åžeref, Carrillo Yenipazarli 2015). Discussion of implications envisaged for the implementation of the proposed strategy The company’s marketing division will adopt a new structure when implementing the strategy. There will be a need for an independent team that has access to other departments and works according to the objectives of the project. The team will have less stringent rules to allow it to experiment with various options within the objectives and project deliverable parameters (Amini Li 2015). As the team interacts with the project features, it will gain more knowledge about the task and be able to make informed decisions. The decision-making elements and tradition of the firm will need to change to accommodate this new approach (Calantone, Drà ¶ge Vickery 2002). Overall, the company will be making new processes and using change implantation strategies for its internal operations, in addition to the marketing strategies that have been explored in this report (Reffelt, Schmitt Meye 2013). Reference List Amini, M Li, H 2015, ‘The impact of dual-market on supply chain configuration for new products’, International Journal of Production Research, vol 53, n o. 18, pp. 5669-5684. Anselmsson, J Johansson, U 2007, ‘Corporate social responsibility and the positioning of grocery brands; An exploratory study of retailer and manufacturer brands at point of purchase’, International Journal of Retail Distribution Management, vol 35, no. 10, pp. 835-856. Calantone, R, Drà ¶ge, C Vickery, S 2002, ‘Investigating the manufacturing–marketing interface in new product development: does context affect the strength of relationships?’, Journal of Operations Management, vol 20, no. 3, pp. 273-287. 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Herbet-Maccaro, KA Ottley, G 2012, ‘Shorewood Soups: To B2C or Not to B2C’, Babson College. Herpen, E, Nierop, E Sloot, L 2012, ‘The relationship between in-store marketing and observed sales for organic versus fair trade products’, Marketing Letters, vol 23, no. 1, pp. 293-308. Jonas, A Roosen, J 2008, ‘Demand for milk labels in Germany: organic milk, conventional brands, and retail labels’, Agribusiness, vol 24, no. 2, pp. 192-206. Ke, TT, Shen, ZM Li, S 2013, ‘How inventory cost influences introduction timing of product line extensions’, Production and Operations Management, vol 22, no. 5, pp. 1214-1231. Kulmala, M, Mesiranta, N Tuominen, P 2013, ‘Organic and amplified eWOM in consumer fashion blogs’, Journal of Fashion Marketing and Management, vol 17, no. 1, pp. 20-37. Liao, S-H, Chen, Y-N Tseng, Y-Y 2009, ‘Mining demand chain knowledge of life insurance market for new product-development’, Expert Systems With Applications, vol 36, no. 5, pp. 9422-9437. Lingelbach, D, Patino, A Pitta, DA 2012, ‘The emergence of marketing in Millennial new ventures’, Journal of Consumer Marketing, vol 29, no. 2, pp. 136-145. Lowe, B Alpert, F 2010, ‘Pricing strategy and the formation and evolution of reference price perceptions in new product categories’, Psycho logy and Marketing, vol 27, no. 9, pp. 846-873. Luo, X 2010, ‘Product competitiveness and beating analyst earnings target’, Journal of the Academy of Marketing Science, vol 38, no. 3, pp. 253-264. Ngobo, PV 2011, ‘What drives household choice of organic products in grocery stores?’, Journal of Retailing, vol 87, no. 1, pp. 90-100. Olson, EM, Walker, OC, Ruekerf, RW Bonnerd, JM 2001, ‘Patterns of cooperation during new product development among marketing, operations and RD: Implications for project performance’, Journal of Product Innovation Management, vol 18, no. 4, pp. 258-271. Othman, C Rahman, MS 2014, ‘Investigation of the relationship of brand personality, subjective norm and perceived control on consumer’s purchase intention of organic fast food’, Modern Applied Science, vol 8, no. 3, pp. 92-106. Panigrahi, B, Ede, FO Calcich, S 2003, ‘A comparison of test marketing practices of large and small consumer goods manufacturing firms’, Management Research News, vol 26, no. 6, pp. 1-20. Pedram, M Balachander, S 2015, ‘Increasing quality sequence: When is it an optimal product introduction strategy?’, Management Science, vol 61, no. 10, pp. 2487-2494. Reffelt, U, Schmitt, B Meye, A 2013, ‘Marketing function and form: How functionalist and experimential architectures affect brand personality’, International Journal of Research in Marketing, vol 30, no. 3, pp. 201-210. Schà ¶n, C 2010, ‘On the product line selection problem under attraction choice models on consumer behavior’, European Journal of Operational Research, vol 206, no. 1, pp. 260-264. Åžeref, MMH, Carrillo, JE Yenipazarli, A 2015, ‘Multi-generation pricing and timing decisions in new product development’, International Journal of Production Research, vol. 53, no. 21, pp. 1-19. Su, M Rao, VR 2010, ‘New product preannouncement as asSignaling strategy: An audienceâ € specific review and analysis’, Journal of Product Innovation Management, vol 27, no. 5, pp. 658-672. Swink, M Song, M 2007, ‘Effects of marketing-manufacturing integration on new product development time and competitive advantage’, Journal of Operations Management, vol 25, no. 1, pp. 203-217. Tan, LP Cadeaux, J 2012, ‘Intra-category competition, entry probability, and private label share; Evidence from organic food retailing in Australia’, Asia Pacific Journal of Marketing and Logistics, vol 24, no. 3, pp. 414-432. Tatikonda, MV Montoya-Weiss, MM 2001, ‘Integrating operations and marketing perspectives of product innovation: The influence of organizational process factors and capabilities on development performance’, Management Science, vol 47, no. 1, pp. 151-172. Teimoury, E Fathi, M 2013, ‘An integrated operations-marketing perspective for making decisions about order penetration point in multi-product supply chain: a qu euing approach’, International Journal of Production Research, vol 51, no. 18, pp. 5576-5596. Van Den Bulte, C 2000, ‘New product diffusion acceleration: Measurement and analysis’, Marketing Science, vol 19, no. 4, pp. 366-380. Van Tonder, EM Mulder, D 2015, ‘Marketing communication for organic wine: Semiotic guidelines for wine bottle front labels’, Communication, vol 41, no. 1, pp. 131-151. Williams, N, Kannan, PK Azarm, S 2011, ‘Retail channel structure impact on strategic engineering product design’, Management Science, vol 57, no. 5, pp. 897-914. Yannopoulos, P, Auh, S Menguc, B 2012, ‘Achieving fit between learning and market orientation: Implications for new product performance’, Journal of Product Innovation Management, vol 29, no. 4, pp. 531-545. This case study on Shorewood Soups Issues was written and submitted by user Darth Maul to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on In Search of Our Mother’s Gardens

around, yet the meaning of the text remains the same. Even though Woolf’s essay was written by an economically privileged British white woman, Walker still chooses that essay because even though Walker primarily focuses on black women, she realizes that there are many similarities that exist in the circumstances of those two different groups. Both Woolf and Walker argue that it was a common belief that women were responsible for the household work since they did not go out and work like the men and make money to feed the family. Walker describes her mother’s everyday household chores and says â€Å"she made all the clothes we wore, even my brothers’ overalls. She made all the towels and sheets we used. She spent the summers canning vegetables and fruits. She spent winter evenings making quilts enough to cover all our beds†. Even though Walker’s mother did all this, she still â€Å"labored beside-not behind-[Walker’s] father in the fields† (Walker 168). Woolf argues that women were expected to contribute more to the household than men because they stayed home most of the time. Even though in Walker’s example women work side-by-side with men, their work is still not conside... Free Essays on In Search of Our Mother’s Gardens Free Essays on In Search of Our Mother’s Gardens The Legacies of Two Different Groups of Women In her essay, â€Å"In Search of Our Mother’s Gardens,† Alice Walker builds a case about the legacy of women artists. Walker is searching for the African American women’s identity and the legacy these women left behind. In order to support her argument, Walker quotes Virginia Woolf in many instances. Walker often takes text from Woolf’s â€Å"A Room of One’s Own†, and rewrites it. Walker changes a lot of Woolf’s text to portray the lives of black women. Walker’s text comes into â€Å"conversation† with Woolf’s because both texts are related to the argument that Walker constructs about the legacy of women artists. Walker rewrites parts of Woolf’s text and changes many of the words around, yet the meaning of the text remains the same. Even though Woolf’s essay was written by an economically privileged British white woman, Walker still chooses that essay because even though Walker primarily focu ses on black women, she realizes that there are many similarities that exist in the circumstances of those two different groups. Both Woolf and Walker argue that it was a common belief that women were responsible for the household work since they did not go out and work like the men and make money to feed the family. Walker describes her mother’s everyday household chores and says â€Å"she made all the clothes we wore, even my brothers’ overalls. She made all the towels and sheets we used. She spent the summers canning vegetables and fruits. She spent winter evenings making quilts enough to cover all our beds†. Even though Walker’s mother did all this, she still â€Å"labored beside-not behind-[Walker’s] father in the fields† (Walker 168). Woolf argues that women were expected to contribute more to the household than men because they stayed home most of the time. Even though in Walker’s example women work side-by-side with men, their work is still not conside...

Essay NO. U2 M2 Example | Topics and Well Written Essays - 1000 words

NO. U2 M2 - Essay Example This paper will examine the employability, retention, and recruitment of staff at Starbucks. Employability is a term that refers to the ability of a person to secure an employment position with a company. For a person to secure an employment position, that individual must have the right educational qualifications, experience, and skills. Therefore, it means that a person’s qualifications must match those required by a company for the organization to consider that person to be employable. Philips argues that for companies to determine the employability of prospective workers, they have to plan by first determining the objectives of their organizations. This is because workers who are to be selected must be capable of enabling the company to achieve its mission and objectives. The main objective of Starbucks is to provide its customers with an excellent experience while they are in the organization. This means that for a worker to be employable, that person must have the ability of serving customers in a friendly and efficient manner. Since the organization also deals with food stuffs, it means that employees must be capable of handling food efficiently, maintain a high degree of hygiene, and be knowledgeable about different brands of coffee, soft drinks, and other products that are sold in the company. The accumulation of these skills indicates that employable workers need also to have attained some education in food, catering, and customer care. It also means that prospective employees need to have acquired some experience in an environment that is similar to that of Starbucks. Employees at Starbucks need also to have certain personal skills that may be acquired naturally or in school. For example, these individuals must have the ability to communicate with all kinds of people successfully. Having the ability to communicate effectively enables workers at Starbucks to serve